Experience

Where I've led.

Jun 2026 to NowSenior Director, Client Services & Growth MarketingMarketing Empire Group

Lead client services and growth marketing across the agency's top ecommerce and retail accounts, covering SEO, PPC, web, social, email/SMS and production.
Build client growth strategies backed by forecasting, performance reporting and revenue-tied roadmaps.
Manage the full digital team plus account managers, project managers and design. I also own hiring and the automations that streamline delivery.

2024 to 2026Head of Digital MarketingARKTOP

Senior strategic lead and primary contact for 10+ ecommerce and luxury accounts, including Original Penguin and Perry Ellis.
Oversaw ~$300K a month in combined ad spend, with single clients peaking at $1.5M a year.
Built the agency's SEO and content program from scratch. Organic traffic rose 118% in three months.
Ran site builds and redesigns from kickoff to launch, coordinating design, development and content.

2024 to 2026Head of MarketingCrownSync AI

Led go-to-market and positioning for a SaaS platform built for luxury jewelry and watch retailers.
Shaped site copy, product language and sales materials using direct retailer feedback from industry events and the private beta.

2020 to 2024Head of Digital MarketingGemFind Digital Solutions

Played a central role in growing the agency from 20 to 80+ jewelry retailer clients through retention, SOPs, reporting and automation.
Drove a 200% organic traffic increase across the portfolio.
Led and mentored a 15-person team across SEO, paid, content, social and email. Oversaw $300K+ a month in ad spend.
Directed CRO, UX, ADA and site-speed work, plus larger rebuilds with designers and developers.

2024Senior SEO Account Manager (Contract)QCK

Led SEO for DTC brands including ALOHA, AWE Inspired and FOCL across 20+ storefronts, with keyword roadmaps, technical audits and content strategy.

2017 to 2020Head of MarketingGrand Digital Solutions

Built and led SEO and paid media programs for HVAC, roofing and concrete clients, lifting leads 30% and sales 50%.
Ran agency operations and the sales team while owning client strategy.

Advertising and analytics credentials, plus recent AI training I put to work in agentic workflows, reporting automation and AI-assisted creative.

Advertising & analytics

AI & automation · Anthropic

Education B.S. Information Science & Arts, minor in Business Administration, University of Arizona

Toolkit GA4 · Search Console · GTM · SEMrush · Ahrefs · Screaming Frog · Sitebulb · Shopify · Google Ads · Meta Ads

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