Case study · ARKTOP
Official Rolex Retailer in Scottsdale, AZ
A Scottsdale Rolex retailer that also carries Patek Philippe. We handled the site’s design and upkeep, rebuilt how shoppers navigate the catalog, and ran paid media on top.
- Web design
- Site maintenance
- Google Ads
- Meta Ads
+87%
estimated organic traffic
Estimated monthly organic visits (Semrush, US) · Nov 2024 – May 2026
+87%
Estimated monthly organic traffic
6.6K → 8.3K
Keywords the site ranks for in Google
$47K/mo
Organic traffic value: what the same visits would cost in Google Ads
19 mo
Timeframe
Starting point
When the work started, the site drew about 10.2K organic visits a month and ranked for about 6.6K keywords.
My role
As Head of Digital Marketing at ARKTOP I led the agency’s day-to-day work, hand in hand with the paid media, SEO and content teams.
The result
Organic traffic grew from about 10K to 19K visits a month while paid media ran alongside it.
Milestones
- Nov 202410.2K/moStart
- Nov 202516.7K/moUp 50% and held
- May 202619.1K/moEnd
What we did
- 01
Mega menu
Designed a new mega menu so shoppers can find watches and jewelry faster.
- 02
Design & maintenance
Ongoing design work and site maintenance.
- 03
Paid media
Managed about $10K a month in Google and Meta Ads.
- 04
Rolex digital review
Helped the store improve its yearly Rolex digital review.
Traffic figures are Semrush estimates of US organic traffic. The client is described rather than named for confidentiality.
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