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Case study · QCK

DTC sock brand

A direct-to-consumer sock brand.

+57%

estimated organic traffic

1.2K2.4K3.6K4.8K2.7K4.3K
Aug 20242025

Estimated monthly organic visits (Semrush, US) · Aug 2024 – Apr 2025

+57%

Estimated monthly organic traffic

534 → 2.1K

Keywords the site ranks for in Google

$3.6K/mo

Organic traffic value: what the same visits would cost in Google Ads

3 mo + 6

Timeframe

Starting point

When the work started, the site drew about 2.7K organic visits a month and ranked for about 534 keywords.

My role

At QCK I led SEO for a group of DTC brands: keyword roadmaps, technical audits and content strategy. The engagement ran three months, and like most SEO work the biggest gains landed in the months after, which is why this page shows six months past handoff.

The result

Estimated organic traffic grew from about 2.7K to 4.3K visits a month, measured three months on the account plus six after handoff.

Milestones

  1. Aug 20242.7K/moStart
  2. Apr 20254.3K/moEnd

What we did

  1. 01

    Keyword roadmap

    Mapped the searches that matter for the brand and prioritized them.

  2. 02

    Technical audit

    Audited what kept pages from ranking and prioritized the fixes.

  3. 03

    Content strategy

    Planned content to win the queries the store wasn’t reaching.

Traffic figures are Semrush estimates of US organic traffic. The client is described rather than named for confidentiality.

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