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Website · Brand identity

The Morris Law Group

A lead-generation site for a workers' comp and personal injury firm with three Southern California offices. I did the design, build, copy structure and on-page SEO myself, with no designers or developers. The layout is built to convert: trust stats and awards above the fold, a consultation form, click-to-call throughout, Google reviews, practice-area pages and location pages for each office.

WordPress · Divi · Lead gen

  • Web design
  • WordPress / Divi
  • Conversion design
  • Local SEO
  • Copy structure

Website

themorrislawgroup.com
The Morris Law Group homepage

Hover the screen to scroll the full page

Brand style guide

Brand style guide

The Morris Law Group

Workers' compensation and personal injury firm · 3 Southern California offices

01 Logo

The Morris Law Group primary logo
Primary · on white
The Morris Law Group logo reversed in white
Reversed · on Deep Olive
The Morris Law Group tree mark
Tree mark · favicon & social avatar
  • Keep clear space equal to the height of the tree mark on all sides.
  • Minimum width: 180px on screen. Below that, use the tree mark alone.
  • Never recolor, stretch or place the full-color logo on photography without a solid backing.

02 Color

  • Leaf Green#7D9207RGB 125 146 7Logo, CTAs, stat blocks
  • Forest#3B540CRGB 59 84 12Wordmark and mark ring
  • Deep Olive#2A3301RGB 42 51 1Dark sections, footer, body text
  • Charcoal#333333RGB 51 51 51Headings on light
  • Cloud#F5F6F7RGB 245 246 247Section backgrounds
  • White#FFFFFFRGB 255 255 255Base, cards, form fields

03 Typography

Aa

Open Sans

Headings 800 / 700 · Body 400–500 · Buttons 700 uppercase

#1 Workers' Compensation Attorney in Riverside, CA

Experienced, Local, and On Your Side

If you were injured on the job and your claim was denied or underpaid, we'll fight for the benefits you're owed. Free consultation, and no fees until we win.

04 Live site UI

The Morris Law Group homepage hero with consultation button and trust stats
Homepage hero: consultation CTA, click-to-call and trust stats · live site

05 Voice

ReassuringDirectOn the worker's side

  • Use plain language and lead with "free consultation" and "no fees until we win."
  • Speak to the injured worker's situation first, then to the firm's experience.
  • Avoid legal jargon and anything that reads like a guaranteed outcome, which State Bar advertising rules don't allow.

06 Approved pairings

AaForest on White8.54:1AAA
AaDeep Olive on Cloud12.34:1AAA
AaWhite on Deep Olive13.36:1AAA

Leaf Green leads on CTAs and stat blocks. Deep Olive anchors dark sections and the footer.

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