Case study · ARKTOP
Official Rolex Retailer in Greenwich, CT
A Connecticut Rolex retailer and multi-brand jeweler with 60+ brand partnerships, each with its own guidelines. The site had to be beautiful, compliant, fast and commercial all at once, and stay that way as brands changed their rules.
- Web design
- Ecommerce
- Brand compliance
- Paid media
+65%
conversion rate
+65%
Conversion rate
$550K
Ecommerce sales in the first six months
92
Site speed score
60+
Brand partnerships kept in good standing
The challenge
A flagship site that had to satisfy sixty brands and one owner. Every brand page, from Rolex to Grand Seiko, came with guidelines.
My role
As Head of Digital Marketing at ARKTOP I led the agency’s day-to-day work, hand in hand with the paid media, SEO and content teams.
The result
A 65% conversion lift, a 92 speed score, $550K in ecommerce sales across the first six months, and every brand partnership kept in good standing.
“Over five years, ARKTOP has elevated [our] digital and eCommerce success through strategic marketing, managing 60+ brand partnerships, and delivering exceptional results in digital ads and website development, solidifying their role as a key growth partner.”
Manager · Official Rolex Retailer, Greenwich, CT
What we did
- 01
Audit
Brand guidelines, catalog and analytics.
- 02
Design & build
A brand-compliant flagship site, with the Rolex section built to Rolex’s requirements.
- 03
Compliance & co-op
Approvals, submissions and documentation for every brand.
- 04
Grow
Paid media and email layered on top of the new site.
The client is described rather than named for confidentiality.
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