Case study · ARKTOP
Family-owned jeweler in Knoxville, TN
A Knoxville jeweler running Google Ads, Meta, SEO and email through three separate vendors, with three separate reports and no shared number.
- Google Ads
- Meta Ads
- SEO
+257%
online purchases in one year
+257%
Online purchases
+165%
Conversion rate
+48%
Website traffic
12 mo
Timeframe
The challenge
Search, paid and email each reported their own success while total revenue stayed flat. Nobody could say which channel earned the sale, so nobody could say where the next dollar should go.
My role
As Head of Digital Marketing at ARKTOP I led the agency’s day-to-day work, hand in hand with the paid media, SEO and content teams.
The result
Online purchases up 257%, conversion rate up 165% and traffic up 48% in one year. The lift came from the channels reinforcing each other, not from any single one.
What we did
- 01
Audit
Tracking, ad accounts, rankings and email list health.
- 02
Set up
One measurement layer across every channel.
- 03
Run
Google Ads, Meta, SEO and lifecycle email on one shared calendar.
- 04
Compound
Monthly reviews, with budget moved to what earned it.
The client is described rather than named for confidentiality.
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