Case study · ARKTOP
Family-owned jeweler since 1959 in Warren, NJ
A New Jersey watch and jewelry retailer that ranked for its own name and almost nothing else. Resellers owned the category terms, the watch pages and the local pack.
- SEO
- Local SEO
- Content
- Web design
+127%
active users
+127%
Active users
2,800
Keywords in Google’s top three
+151%
Site events
3 yrs
Partnership
The challenge
Strong on the brand name, invisible on everything a buyer searches before they know where to shop.
My role
As Head of Digital Marketing at ARKTOP I led the agency’s day-to-day work, hand in hand with the paid media, SEO and content teams.
The result
Active users up 127%, events up 151%, and 2,800 keywords in the top three. The technical work landed in weeks; the category rankings took three quarters to mature.
“Over the past three years, ARKTOP has significantly boosted our watch and jewelry sales with expert marketing and outstanding web design.”
Owner · Family-owned jeweler, Warren, NJ
What we did
- 01
Audit
Crawl, rankings, links, Business Profile and a content gap map.
- 02
Fix
Technical debt cleared, titles and headings rebuilt, schema added.
- 03
Build
Category and collection content, local pages and a link program.
- 04
Compound
Quarterly re-audits and monthly content.
The client is described rather than named for confidentiality.
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