Case study · ARKTOP
Official Rolex Retailer in Calabasas, CA
A Calabasas Rolex retailer that needed a site built to sell online, ads to drive demand, and a steady flow of content the watch brands would approve.
- Site refresh
- Google Ads
- Meta Ads
- Content
- Brand compliance
+106%
estimated organic traffic
Estimated monthly organic visits (Semrush, US) · Nov 2024 – May 2026
+106%
Estimated monthly organic traffic
2.4K → 3.1K
Keywords the site ranks for in Google
$7.6K/mo
Organic traffic value: what the same visits would cost in Google Ads
19 mo
Timeframe
The challenge
Content the brands would approve, at a volume search would notice. Every piece touching a brand product fell under advertising guidelines, and volume and compliance usually pull against each other.
My role
As Head of Digital Marketing at ARKTOP I led the agency’s day-to-day work, hand in hand with the paid media, SEO and content teams.
The result
Organic traffic roughly doubled, the content stayed inside guidelines, and communication with the brand partners improved. For a watch dealer that matters: a retailer that is easy for a brand to work with gets the allocation.
“Since working with ARKTOP, we have seen traffic go up, we have seen better communication with the brand, our content is fantastic.”
Owner · Official Rolex Retailer, Calabasas, CA
Milestones
- Nov 20242.4K/moStart
- Mar 20263.9K/moUp 50% and held
- Apr 20264.8K/moDoubled and held
- May 20264.9K/moEnd
What we did
- 01
Site refresh
Refreshed the site so it was optimized for ecommerce and selling online.
- 02
Paid media
Ran Google and Meta Ads alongside the organic work.
- 03
On-guideline content
Monthly editorial and collection content, built on one checklist of what each brand permits and routed through approval.
- 04
Rolex digital review
Helped the store improve its yearly Rolex digital review.
Traffic figures are Semrush estimates of US organic traffic. The client is described rather than named for confidentiality.
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