Case study · QCK
Cold therapy & orthopedic brace retailer
An online retailer of cold therapy machines and orthopedic braces.
- SEO
- Keyword roadmap
- Technical audit
- Content strategy
+29%
estimated organic traffic
Estimated monthly organic visits (Semrush, US) · Aug 2024 – Apr 2025
+29%
Estimated monthly organic traffic
16.9K → 24.7K
Keywords the site ranks for in Google
44.9K
Monthly organic visits at the end
3 mo + 6
Timeframe
Starting point
When the work started, the site drew about 34.7K organic visits a month and ranked for about 16.9K keywords.
My role
At QCK I led SEO for a group of DTC brands: keyword roadmaps, technical audits and content strategy. The engagement ran three months, and like most SEO work the biggest gains landed in the months after, which is why this page shows six months past handoff.
The result
Estimated organic traffic grew from about 34.7K to 44.9K visits a month, measured three months on the account plus six after handoff.
Milestones
- Aug 202434.7K/moStart
- Apr 202544.9K/moEnd
What we did
- 01
Keyword roadmap
Mapped the searches that matter for the brand and prioritized them.
- 02
Technical audit
Audited what kept pages from ranking and prioritized the fixes.
- 03
Content strategy
Planned content to win the queries the store wasn’t reaching.
Traffic figures are Semrush estimates of US organic traffic. The client is described rather than named for confidentiality.
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