Case study · Personal project
Jewelry education site
A content site teaching shoppers about diamonds, gemstones and fine jewelry, built from scratch on a brand-new domain.
- Content strategy
- Keyword research
- On-page SEO
- Site build
0 → 10.2K
estimated monthly organic visits in under a year
Estimated monthly organic visits (Semrush, US) · Jul 2021 – May 2022
0 → 10.2K
Estimated monthly organic traffic
3 → 9.2K
Keywords the site ranks for in Google
$8.2K/mo
Organic traffic value: what the same visits would cost in Google Ads
11 mo
Timeframe
The challenge
A brand-new domain with no traffic, no links and no rankings, competing against established publishers.
My role
A side project from 2021 to 2022, built from an empty domain. I used it as a testing ground for the content and SEO playbooks I was running for clients at the same time.
The result
From zero to about 10.2K estimated monthly organic visits in under a year. Google Analytics shows the site peaking at about 16K monthly sessions, with 190K+ visits in total.
Milestones
- Jul 20210/moStart
- Nov 20211.5K/moPassed 1K a month
- Jan 20226.1K/moPassed 5K a month
- May 202210.2K/moEnd
What I did
- 01
Keyword research
Found the questions buyers ask that big publishers answered poorly.
- 02
Content plan
Planned topic clusters so every article supported the others.
- 03
On-page SEO
Titles, headings, internal links and schema on every page.
- 04
Publish & iterate
Published steadily and doubled down on what started to rank.
Traffic figures are Semrush estimates of US organic traffic.
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