Brand style guide
Paddle Board Nation
Stand-up paddleboarding reviews, gear guides and education
01 Logo
- The stacked wordmark always sits between the two paddles. Never separate them.
- Keep clear space equal to one paddle-blade width on all sides.
- Minimum size: 96px wide on screen, so "Nation" stays legible.
02 Color
- Lake Slate
#365B6DRGB 54 91 109Wordmark, headers, dark backgrounds - Paddle Blue
#2C8CB2RGB 44 140 178Paddles, links, categories, accents - Ink
#313131RGB 49 49 49Headlines and body copy - Mist
#999999RGB 153 153 153Meta text, dates and captions - Shoreline
#F2F1ECRGB 242 241 236Warm section backgrounds - White
#FFFFFFRGB 255 255 255Base, cards
03 Typography
Aa
Oswald
Logo & headings · 700 · uppercase · +1px tracking
Aa
Open Sans
Body, navigation & UI · 400 / 600
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04 Voice
- Write like an experienced paddler helping a friend: practical, specific and honest about trade-offs.
- Give every recommendation clear pros and cons and a "best for" verdict.
- No hype or unverified claims. Always disclose affiliate links.
05 Approved pairings
| Aa | White on Lake Slate | 7.31:1 | AAA |
| Aa | Ink on Shoreline | 11.5:1 | AAA |
| Aa | Lake Slate on White | 7.31:1 | AAA |
Paddle Blue is used for links, category labels, buttons and the paddle graphics.