Case study · GemFind
Official Rolex Retailer in Portland, ME
A Maine Rolex retailer with stores in Portland and Scarborough. It was part of the GemFind SEO program I led from 2020 to 2024.
- Local SEO
- Content
- On-page SEO
- Technical SEO
+320%
estimated organic traffic
Estimated monthly organic visits (Semrush, US) · Oct 2020 – Aug 2024
+320%
Estimated monthly organic traffic
2.8K → 10.6K
Keywords the site ranks for in Google
$21K/mo
Organic traffic value: what the same visits would cost in Google Ads
4 yrs
Timeframe
Starting point
When the work started, the site drew about 2.9K organic visits a month and ranked for about 2.8K keywords.
My role
I led the SEO program at GemFind across a portfolio of 97 jewelry retailer sites, setting the strategy, building the playbook and running the team that delivered it. Products and inventory stayed with the retailer; our work was everything that gets a store found.
The result
Estimated organic traffic grew from about 2.9K to 12.4K visits a month over my time on the account.
Milestones
- Oct 20202.9K/moStart
- Dec 20205.2K/moUp 50% and held
- Aug 20237K/moDoubled and held
- Aug 202412.4K/moEnd
What we did
- 01
Local landing pages
Pages built around local and “near me” searches for the store’s city and service area.
- 02
Buying-intent collections
Collection pages targeting what shoppers search before they buy, like engagement rings, lab-grown diamonds and designer brands.
- 03
Blog content
Editorial content for the questions jewelry buyers ask, pulling in traffic that product pages can’t.
- 04
On-page & technical SEO
Titles, headings, internal linking, site speed, crawl fixes and schema.
Traffic figures are Semrush estimates of US organic traffic. The client is described rather than named for confidentiality.
Let's talk